This session aims to explore demonstrated interest: what is it and how can it be used to your/your student's advantage in the college admissions process? How has the use of demonstrated interest shifted for colleges and universities since the onset of the COVID-19 crisis? In addition to providing a general overview of demonstrated interest and an insider's view from the perspective of multiple institutions, this workshop will provide attendees with tools, tips, and tricks to use demonstrated interest to their advantage in the admissions and enrollment process.